Adidas’ Shoes Game Controllers Now?

It’s always interesting when major corporations come up with unique ways to get consumers to buy their products, but this may be going just a little bit over the top. Adidas has partnered with Augmented Reality to produce five different styles of shoes which have a code printed on the inside of the tongue of the shoe.

When held up to a web cam, the code on these shoes will provide you special access to an area on the Adidas’ website which features games you control with the very shoe you hold.

Apparently new games will launch on the site from February to April, while the shoes themselves will be made available in the United States on February 15th. Makes you wonder exactly what will happen next. Perhaps we’ll use bras with the Wii?

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