Twitter Saves ComCast
With a week in corporate foul-ups on social media sites, we thought we’d end on a positive note, with a story which actually helped a company avoid a massive PR problem. Michael Arrington runs the popular blog, TechCrunch and happened to be experiencing some extremely bad service from his ISP, ComCast. His connection had been down for more than 72 hours and with frequent phone calls to tech support which were no help, he decided to take the fight to Twitter. With a massive following like Michael has, you can see where things could have been bad for ComCast, when he began tweeting his troubles.
However, in less than 20 minutes, ComCast customer service was ringing Michael in order to resolve the situation, simply because of his discussion on Twitter. What could have been an extremely messy situation for ComCast turned into a positive word of mouth with their quick response. Of course, this just goes to show you that whatever you’re saying about that company you hate.. is likely to be seen, whether you want it to, or not.
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